This is a conceptual design project
Ripple+ is an aromatic diffuser company that specializes in crafting alternative products to nicotine vapes. They offer a wide selection of nicotine-free diffusers featuring intriguing flavors, and they regularly introduce new ones.
Ripple+ engaged Nago to devise a digital marketing campaign for their latest flavor, "Soothe." This particular flavor boasts a delightful combination of honey and lemon aromas, and the overall concept draws inspiration from retro honey packaging and modern-day cold and flu graphics. Additionally, there is a focus on fostering new habits, aligning with the planned release of this flavor in January 2024.
Stickers
Ripple+ introduces new flavors, and with each launch, they include stickers. The latest flavor, Soothe, draws inspiration from vintage medicine and honey packaging, as well as cold flu packaging. Nago has created two sticker designs.
The first design is heavily influenced by honey bear bottles, featuring the placement of the Ripple+ diffuser product. This design aims to capture the nostalgic essence associated with vintage honey packaging.
The second design is a blend of various elements from the moodboard, reflecting the inspiration drawn from vintage medicine and honey packaging. Nago have focused on replicating the playful and whimsical aspects of these vintage designs.
It's a creative approach to incorporate the theme of each flavor into the accompanying stickers, providing customers with a tangible and visually appealing representation of the new aroma, Soothe, and its inspiration.
Every package of Ripple+ aroma has a sticker printed on the packaging and Nago thought the honeybear sticker is fitting.
Instagram Post
The second task was to create a design for Instagram. The designs for Ripple+ aromas feature the flavor in the background, placing the product center stage. The second page includes an animated diffuser. Nago wanted to incorporate this style into his post for “Soothe”.
This post is an from their Instagram, this flavour is called Free. It has watermelon as the main focal point of the visuals.
Nago reviewed the previous Instagram launch posts and aimed to maintain the existing branding while making it unique for this launch. On the first page, Nago emphasized the prominent presence of both lemon and honey in the composition. On the second page of the post, Nago focused on creating a highly satisfying background animation to complement the rotating aroma diffuser.
Here are some of the previous email newsletters.
EMAIL NEWSLETTER
Upon reviewing the previous aroma launch email newsletters, Nago noticed a consistent layout, particularly with the bottom featuring content that aligns well with the concept of each launch. Based on this, Nago has decided to create content for the 'Soothe' newsletter that follows a similar fitting style.
Nago aimed to emphasize the gooey texture of honey and create a highly satisfying artboard. The bottom two assets feature honey dripping to enhance this effect. Additionally, Nago incorporated elements like 3D chrome titles, mirroring the title style on the packaging. Certain aspects of the email campaign draw inspiration from modern medicine packaging.
Some of the rendered titles from the email newsletter which also replicates the Chrome-like effect of the “Soothe” title on the packaging.
Facebook AD
Additionally to the email newsletter, Ripple+ has asked Nago to create a Facebook advertisement post. For this design, Nago has decided to take inspiration from retro-style character designs. Specifically designs similar to the ones from the golden age of animation like Steamboat Willie.
To maintain consistency with the stickers and style choices made, Nago wanted to bring everything together with the Facebook carousel ad. The primary emphasis of Nago's ad was on New Year’s resolutions and discussing the benefits of quitting nicotine use. The intention was to encourage people to consider trying Ripple+ as an alternative.
