Pepita Coffee
Pepita Coffee is a sustainable coffee business that collaborates with artists to create uniquely reusable coffee tins filled with coffee. This enduring business relationship between Pepita and Nago began when the owner of Pepita contacted Nago to create a vibrant animated and live-action video to promote their upcoming collaboration with Fatboy Slim and the award-winning illustrator George Fox.
Fat Boy Slim Animation
Pepita’s owner was quite fond of Nago’s style and wanted to incorporate it into this video to attract a more fun and youthful audience to their brand. Their inspiration was drawn from VICE Animated videos featuring celebrities discussing their experiences, accompanied by animated footage that enhances the storytelling and engagement.
Year
15/10/2021
The release of the animation managed to achieve a reach of around 70,000 views.
Fatboy Slim enjoyed working with Pepita so much that he bought 30% of the company, effectively becoming a business partner. This entire project also fostered a strong bond between Nago and Pepita, paving the way for many more collaborative projects in the future.
Packaging
Although the coffee tins are already quite striking on their own, Pepita requested that Nago create a luxury gift box for the tins.
Year
30/03/2023
The design needed to strike a balance between boldness and minimalism. Nago aimed to link the slogan on the box with the packaging's design by incorporating ascending lines that gradually decrease in thickness. This concept held a dual significance, serving as a nod to sound waves and Fatboy Slim's DJ career.
BANNER
Year
27/04/2023
Similar to the gift boxes, a banner was required to establish a distinct brand presence at festivals. Design elements from the gift box were incorporated into this banner, though it needed to be even more eye-catching. As a result, the vibrant red color of Pepita Coffee was selected to cover the entire banner.
The paramount objective for the banner was to communicate the product clearly and convey essential information in a straightforward and organized manner.
This banner was utilized across the United Kingdom at various food festivals, including "Savour Festival" and "Pub in the Park," among others.
Coffee Tin Animation
Year
06/02/2023
The concept behind this animation was to produce an Instagram reel highlighting the bestselling coffee tins. The initial concept involved creating distinct spaces for each coffee tin to encapsulate its aesthetic.
Nago's intention was to make the tins the focal point of the video, with the background animations serving as complementary elements. Ultimately, the result was a dynamic and enjoyable animated video, designed to be shared on Pepita Coffee's social media platforms.
